Everybody has major accomplishments and successes in their careers. We are all striving to improve, take on more responsibility and make more money. When we make moves and changes in our career we want people to know, it’s something you want to tell your mom and your family members; everybody wants to be recognized for their success. However, many people don’t take advantage of this free publicity.
My New Position and Why It Matters
I recently was hired in a new role in my company. I was cognizant of the fact that I could make a LinkedIn post that would get above average interactions. This happens for a couple reasons, first, LinkedIn sends out emails and notifications to your network that you have updated your current position. Second, people, especially the social media generation, are very interested in comparing themselves to others. Facebook and Instagram and LinkedIn are used by many people to keep up with their network and to measure others’ accomplishments to that of their own.
How I Leveraged the Accomplishment
Armed with the knowledge that other people will be overexposed to my post, and will be more interested than normal I set out to leverage what I knew to my advantage. I decided instead of just changing my position, I would also create a post that mentioned my change, my new role, and a link to my company’s website. I understood that I could use the abnormal post views to send my network to my company’s page and boost the awareness of my company and its reputation.
The Increase in Website and Profile Views I Created
My company’s website views spiked the day I posted my update on LinkedIn. Views for the day increased 81% over the average views. My actual LinkedIn post had 1273 views, a roughly 500%+ increase over my regular posts. I attached pictures of the views as proof and what the post looked like, it was very simple. Regardless, of the results for my company, this raises awareness of you as a successful individual to your primary and secondary networks, which will lead to improved results and success when job searching and networking in the future.
Don’t Let the Attention Die Down
We went over how effective and important the post you create can be. Just because the post has been up for a few days and has been viewed many times, doesn’t mean it is now ineffective. Half of the reason why I’m writing about the effects of that original post is to drive more traffic to it. There is still value to my original post if I can drive more people to it. Use this knowledge to your advantage when planning follow-up campaigns.
Next time you have a post or an accomplishment that you feel is important and can drive above average traffic to your content, don’t hesitate to exploit it. Use it to your advantage and don’t waste your exposure. Make sure to follow-up and reference back to your original content to maximize all of your publicity.