I did not sell a million-dollar company before I turned 27! I just used that title to prove how responsive people are to certain words and titles. It doesn’t matter how good your post or message are if the title doesn’t catch your audience’s attention.
The Title Matters, The Content Doesn’t
Anybody can write a great, interesting post, letter or email, but if the title doesn’t grab the audience’s attention it doesn’t matter. You could write the best article ever but if the title is a generic statement, with nothing special, people won’t click on it.
Think About What Your Audience Wants to See
Think about yourself from your audience’s perspective; what would they want to read about? I’m a young entrepreneur so titles about young successful entrepreneurs or startups (like my example) really pull me in. If your audience is people who like cars don’t make a title about your day at the auto show, make your title about what new tech was in the brand-new tesla.
Use Buzzwords and Reaction Titles
Certain words and phrases have a “pop” to them. Meaning they stand out as special words that draw people in to the title. For example, in my title phrases like, million-dollar company and before 27. That sparks peoples interest, they think how did somebody so young make so much money? This article can’t be true, they should have student loan debt not a big company! Use big dollar values, ages, brands, and trends to your advantage.
Consciously Think About What Titles Make You Click on A Link
Now that you know how titles can work, check yourself next time you click on a link. Look at what made you click on it, were they advertising to you without you knowing it? If you pay attention you learn how the best companies use words to their advantage. Sometimes they might use a little lie, foreshadowing or imagination just to get you to click, so learn from the best!
Use this article to your advantage and think of creative titles with words that engage your audience, and you will be on your way to a much higher click through rate!