How to Improve Your Business with Video
Videos are taking over as the most important form of media. With the increase in technology and the mobility of phones, people are susceptible to videos now more than ever. Videos, compared to pictures or text, receive the highest engagement on social media. According to an article on trendingfamily , “A towering 80 percent of all consumer Internet traffic will be video by 2019, according to a study by Cisco.” Also, the study by Cisco says live internet video will account for a whopping 13 percent of all internet video traffic by 2021. Even Forbes in this article, picked live videos as one of the top five social media trends that will dominate 2017. Since videos receive the most interaction and are growing we can see them as useful tools, but what is the best way to use a video for your business?
In regard to marketing, video can be utilized many different ways to your advantage. For social media, live video is by far the best tool you can use. It connects you with the most people and it is an interaction as opposed to just a like or favorite which is much more short-lived. Many times, you can receive notifications that somebody you follow is going live. This is free marketing that you can start just by starting a video; next thing you know your name pops up and you get free publicity whether or not the user actually clicks on it. This is invaluable! Even a video post receives more interaction than I picture or text post.
When meeting a client or making a proposal online it can be very beneficial to record a video or make a call on skype or another chat service. This allows you to make a more personalized introduction to a potential customer who otherwise would have just seen you as a face with a question mark! We are humans, never underestimate the strength of interaction with one another, this creates a much more memorable bond than just a paragraph summary. I have talked to many other businesses and individuals that have much better response rates and positive business connections when a video introduction or proposal is used.
There are multiple ways to connect with your customers and community, but what are some ideas to make videos about?
- Advertise sales or special events
- Announce a new product or service
- Share relevant tips and advice for your industry
- Make a proposal or offer for online
- Show how a product is made or the process for a service
- Introduce yourself or employees to customers so they become familiar with you
- Host Q&A’s with clients and customers
There are many additional benefits to using videos as well. They can definitely showcase your personality if you are personable or good on camera. Any video posts or live videos are 100% free, and they allow you to see what people are willing to connect with your account. Videos allow you to make much better use of time than text. If you want to share information with somebody it is much easier to convey a message quickly through video than text. Videos also allow more creativity as far as content and editing when compared to just black and white text or a still picture. Video has become very useful and will only continue to grow in the future, that’s why video is the new king of media.