The Social Media "Chicken or The Egg" Question
One of the first problems content marketers and business owners encounter when first starting their social media platform is the question of "Do I need more followers or more content?" The proverbial chicken or the egg question; which comes first? Creators can be overwhelmed if they build a base of followers and do not have enough content to attract and retain those followers. However, it may be hard to build a legion of loyal followers if you don't have any content. So where to begin?
I have found the most important thing to avoid is attracting a follower with no content at all! You wouldn't see a car dealership advertising their store with no cars on the lot! It's a waste of the followers' time, and they will see your site or profile as unreliable, unprofessional, or just unnecessary! This is also a waste of your time which is limited and valuable; don't throw resources at an action that is not beneficial.
The best solution is to add a small amount of content, perhaps two or three posts. These should all be close together time wise and they should be recent. I catch myself looking at blogs and profiles' last interaction to see if they are even active on social media, why would I follow them if they don't post? Make sure these first posts are also relevant to your followers and the content you would continue to post, since you don't want to misrepresent your account and attract the wrong follower base.
Then after you have some posts up I would finally start to attract your followers. For social media create content first then attract followers and continually post regular content to maintain a steady stream of interaction with your community!